Within this framework, it is important to conduct a detailed analysis of the cultural context and the individual distinctions of local concepts of masculinity. It is crucial to establish and define which social norms and values have a negative effect on gender relations both for men and women. Men and boys are called upon to reflect on their vulnerability with regards to gender inequality and are encouraged to form their own opinions critical of dominant male behaviour patterns. This discussion is intended to help them become aware of their responsibilities and empower them to become positive role models as fathers, husbands or brothers. By defining interests and objectives that include girls and women, they are able to counter the social norms and power structures that lead to gender inequality.
Despite the fact that engaging men and boys has been promoted in international treaties and agreements, gender programmes have frequently been regarded as purely programmes for the advancement of women. Within the framework of efforts to increase gender equity, one thing remains constant: enabling women to represent and to shape their interests in an active, self determined and independent way (empowerment). At the same time, engaging men and boys as allies, change makers, and also as a target group constitutes the basic condition for successful gender equality projects for IAMANEH Switzerland.
